The Internet is a wonderful thing and it provides us with an abundance of information and opportunities that generations before us could have never imagined. As the digital landscape continues to evolve, the best way to start capitalizing on those changes is by being aware of them. We’ve compiled a list of some of the most important website and Internet statistics to help you navigate your marketing efforts this year.
Internet & Website Statistics
- There are more than 4.1 billion Internet users, with more than 56% of the global population having Internet access.
- There are more than 1.71 billion websites, and 58.5% of all websites are in English.
- 380 new websites are created every single minute. How many is that a day? 547,200!
- The average user spends 2 minutes and 17 seconds on a website.
Web Design Statistics
- Users only need .05 seconds to form an opinion of your website
- 38% of visitors leave the website if the design is not appealing
- 94% of negative feedback is related to design alone
- Reducing the load time of a website from 8 seconds to 2 seconds can boost conversion rate up to 74%.
- 44% of B2B buyers leave a website if contact information is not readily available
- 40% of users go to another search result if the first one is not mobile-friendly
- 75% of users base credibility of a website on appearance alone
- 51% of people think the most important element missing from many company websites is “thorough contact information”
What does all of this mean? It isn’t the early 2000s anymore. There’s no excuse for having a poor website design that lacks the features and information your customers need. As the data shows, consumers actually believe the quality of your goods and services directly correlate to the quality of your website.
To put it bluntly, your website design can make or break your ability to attract new customers. The quality of your website matters, and consumers are less likely to take your company seriously if your website is outdated, full of grammatical errors, poorly developed, and not designed to be mobile and user-friendly.
Like it or not, we are visual creatures. As such, we generally choose what we like best based on first impressions. That’s why those who are serious about their online presence need to either spend a ton of time researching the latest web design trends or hire a professional.
With the statistics above showing the impact of even a small miscalculation, perhaps choosing the second options makes more sense.