Managing your company’s online tools and strategies is crucial to your success both online and in-person. You need to focus on the right areas in order to boost your brand and your profits while eliminating added costs and risks. Knowing which parts of your online strategy to address can be difficult, especially for first-time businesses. It seems like all components should be looked at equally, but savvy entrepreneurs know where to focus. Here are the five areas you should put your efforts into:

CRM – Customer Relationship Management

Your sales team needs to be able to keep track of call notes. They also need to understand where in your sales process a certain lead is. That way, they can make the right calls, ask the right questions and keep all information organized. A great CRM software lets you do all of this. It also gives you analytics to see how your closing ratio is compared to your quota. Then, this information can be shared with management, customer service and anyone else that needs to view it. Being online with your CRM software also allows for easy access to all your sales team, no matter where they work. It’s an easy way to streamline your process and selling approach.

Marketing Automation

Doing everything manually in your marketing strategy is a surefire way to fail. You will spend too much time, pay too much and not be as efficient when your time is taken up with marketing updates. Automating your marketing with online tools is crucial, and they let you choose times for emails to be sent out, when social media updates are pushed, and makes organizing your information and efforts easier. This also lets you integrate your marketing elements into one central database.

Cloud Storage

Cloud storage is a model in which data is stored on remote servers on the Internet, or “in the cloud.” These storage is operated and managed by a cloud storage service provider. Cloud storage gives you scalability and access to your data anytime, anywhere with a low total cost of ownership.


Social Media Management

If you are not using social media right now, then you are missing out. However, it is not as simple as tweeting out a sale or posting the occasional infographic. You should have someone onboard to manage this process so your social media presence is relevant, entertaining and profitable. You can’t do this if social media is always an afterthought. You need a well planned strategy and someone on your team that engages your audience.


In this day and age, security is of the utmost importance. If you don’t have the right protections and network monitoring tools in place, hackers could get inside your network and you would never know it. This can be a huge threat, not only to business operations, but customer information as well. Be sure you have your IT team look into firewalls, monitoring and script blocking so your networks and websites stay secure.

If you want to be successful in today’s digital world, you need to use the right online tools. U the tools above and focus on the areas that will bring you the greatest results in the smallest amount of time. Edge360 Creative offers personalized web design services to help you connect with your audience online. Get started today!


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Creating the perfect logo for your small business can be one of the most challenging marketing tasks. After all, your logo is a visual representation of your business. It can portray what your company stands for when done correctly. These four strategies can help you craft the perfect logo for your small business.

Work with Your Business Name

Before outlining drafts for your logo, you should first consider your business name. The name will significantly impact your choice of font, color and presentation. For starters, examine the mood of your business name. For example, if it is “Clear Water Solutions,” you may want to stick with a blue color scheme, water-related image and earthy font. These techniques will ensure that the logo design matches the business name accurately and as a result, will be more memorable to potential clients.

Choose an Image Carefully

Most companies integrate an image of some kind. This marketing strategy works because it makes the business easier to remember and distinct from competitors. However, it can backfire on you if not done correctly. The first thing to consider is the goal of your small business. You may want to create an image that portrays your products or services in a simple way. Secondly, never use clip art. These mass-produced images are widespread, which can make it difficult for your potential clients to tie back into your business. Instead, opt for a custom and unique design. Lastly, choose something timeless. Trendy logos will eventually become dated and as a result, can make your business appear out of the loop. A classic, yet memorable, logo is always the best choice.

Stick with a Simple Color Scheme

The colors of your logo do not need to be boring. However, they should not be overwhelming either. Stick with no more than three shades for the best results. These choices should complement one another and not conflict. Earth tones are a safe choice if you are unsure of what to choose.

Focus on Functional Design

A functional logo not only looks great but is also easy to reproduce on your building, marketing materials and online platforms. It is essential to craft a clean design that isn’t too technical or artistic. Following this tip can also help you cut costs on printing and producing advertising materials.

Whether you choose to hire a designer or not, these tips can help you create the right logo for your small business. Put them to the test today!



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Everything in the tech and digital marketing space moves at lightning speed and website design trends for small businesses are no exception! It can sometimes seem like a full time job keeping your website’s design up to date. Some trends come and go, but others are definitely here to stay. We’ve covered three key website design trends that you should stay on top of this year to stay ahead of the competition.

Sticky website design features

You should pay close attention to how you can use new features to improve the stickiness of your website design. Stickiness is a term that refers to techniques that that you can employ to encourage visitors to stay on your website. If you can keep them on your website, they’ll continue to browse your content and are more likely to fulfill your call to action. Although stickiness is not a new concept, new trends have emerged that show off your best content and keep your visitors on your site longer.

Video is now an essential part of any offering, whether it be to show demonstrations, product or service reviews, or even calls to action. Videos are perfect for conveying your message with added personality and provide the perfect opportunity to showcase what your brand is about. People are also more likely to stop and view or interact with a video as opposed to paragraphs of copy, which increases engagement and conversions.

Fixed navigation bars are also here to stay. For site visitors, it can be a real pain when you scroll down the page to consume the content and lose the navigation bar. By fixing the navigation bar to the top of the browser as we’ve done on our website, you can ensure that your visitors are always one click away from browsing your other content and engaging with your call to action. Without a fixed navigation bar, the user then has to scroll to the top of the page to access additional menu items. This one simple change could be the difference between a lead or the visitor leaving your website.

Mobile native website design

In 2018, you have absolutely no excuse for neglecting mobile visitors. Increasingly, many of your customers and potential clients are browsing your website on mobil devices. If your website design isn’t intuitive on mobile, people will leave quickly and you will lose conversion opportunities. Think of it this way; if your images are the wrong size for a mobile screen or your website isn’t loading properly but your competitor’s looks and feels like a native app, then you lose potential customers and they will be unlikely to return to your website any time soon.

When you have put a lot of effort into creating your business, designing your website and writing copy, don’t do yourself an injustice by not optimizing it for mobile users. Even simple things like putting sharing buttons in places where the visitor can clearly see them make a difference. Sharing via social media is so natural on mobile, so you should make it extremely convenient to do so. Naturally, the more your website is shared, the more traffic and the more potential sales you can generate.

The rise of AI in website design

Although not mainstream yet, this is certainly a trend you’ll see more of throughout 2018. Artificial Intelligence might seem incredibly complicated and only relevant to large tech companies like Tesla and Amazon, but they can benefit your website and business in the form of chatbots. A chatbot is a program designed to simulate conversation with your website’s visitors.

A chatbot on your website can provide a route of communication for the customer to ask questions instead of having a Frequently Asked Questions (FAQs) section. Using the keywords within the question, the chatbot can then provide information from a database of answers to questions. If the visitor isn’t satisfied with their answer then they can always still opt to contact you directly, but if implemented correctly a chatbot can conveniently provide them with the required information. This is just one example of the way AI will assist small businesses owners and allow you to focus on offering the most value to your website visitors as quickly possible.

Changing your website’s design can sometimes be daunting as it’s what you and your visitors have come to know and hopefully love. However, a rule of business is that if you’re not changing and adapting to current trends then you will be left behind, because you can be sure your competition is. By following some of the trends we’ve mentioned here and employing features that suit your offering, you can be confident that your website stands out in 2018.


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