Your website represents your company. If your writing is sloppy, bloated or confused, you’ll frustrate customers and lose sales, no matter how good your products or services are. On the other hand, great content can help you across the board, getting more shares, picking up backlinks and earning the trust of visitors.

Good content is your best employee. In fact, a recent Salesforce/Pardot survey found that consumers consider trust in a company’s content to be 3 times more important that trust in the brand’s actual employees. In addition, 97% of the same survey respondents also said that bad content negatively affected their trust in a brand.

Most businesses understand that they need to consistently produce good content. However, just wanting to do better won’t make you a great website content writer, and the difference between strong and weak content can have a significant impact on brand perception, website traffic, and conversions.

Here are a few tips to help you produce better content for your website.

1. Always start with keyword research for search engine optimization

Before you even write the first word of a page or post on your website, you need to know what you are writing about. Keyword research is the most important part of digital marketing. SEO keyword research tells you what topics Google, and your target audience, finds relevant. It lets you peak into your competitors content strategy and highlights the strengths and weaknesses in your own. Knowing what keywords to use in your content helps you bring in more traffic to your website.

2. Drive toward powerful calls to action (CTAs)

What desired action do you want readers to take with the content you create? Your goal should never be to just have a reader consume the content. The ultimate goal of every piece of content you create should be to convince your users to take action. Before you even start writing, you need to know what your call to action will be, and you need to make your content compelling enough that readers want to perform that action.

Here are a few examples of calls to action you can incorporate:

  • Desired action: download a resource – Download our free guide for more expert tips.
  • Desired action: subscribe to a newsletter – Sign up for exclusive resources in your inbox each month.
  • Desired action: schedule a demo – Schedule a free demo to see how many hours you can save each day.
  • Desired action: share content – Know someone who could use these tips? Share this article and tag your friends.
  • Desired action: make a purchase – Click here and use offer code “CONTENT” to save 30% on your purchase.

When writing calls to action, put yourself in your reader’s shoes. What would it take for a company you’ve never heard of to convince you to do something?

3. Make the reader feel something

There are many factors that go into viral content. Promotion is a huge factor, and brand identity, timing and plain luck all play a role. But almost all viral content shares one thing in common: emotional impact.

In a recent article, Hubspot interviewed three different marketing experts on why content goes viral. All three emphasized the importance of creating content that evokes an emotional response in the reader. The next time you are developing a piece of content, ask yourself, “What is good about this story? How can I make this content have more of an emotional impact on readers?”

4. Give your readers a reason to care

Good intros are hard to develop. It can feel quite unnatural to skip right to the point. Human nature is to provide some context, warm up your readers and then work your way into the main topic. But by that point, your reader is long gone.

Your website isn’t literature, and visitors aren’t there for your slow, measured flow. They want to get information or solve a problem quickly. Your job is to provide answers and then lead them to your call to action. And if you don’t give them what they are looking for, they are going to move on and get that information somewhere else.

In your intro, tell your reader why your article is important, using emotion if possible, then remind the reader why they need to read your article. Every piece of content you write should tell your reader why they should invest their time in reading what you have to say. Give them a reason to care and tell them what they can accomplish by reading your content.

5. Provide added value

Your content writing should always offer value to the reader in terms of insightful ideas and actionable tips. However, if you really want your content to earn repeat traffic and an increase in search engine performance, give your readers a parting gift. It doesn’t even have to cost you anything. It could be a link to a free webinar, a template, a worksheet, or even an opportunity to signup for your newsletter where they can receive more quality content from you.

Good content is good business

The key to a successful website is great content. Therefore, you should commit time and resources to not only creating content but learning how to improve your content writing skills. Including excellent copy on your website is one of the easiest ways to grab the attention of new visitors and keep them coming back for more. With enough discipline and practice, solid web content writing skills are within anyone’s reach.

 

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Today is the 36th day of the year. That may not seem like much, but as the day winds to a close, so does the first 10% of the year. With one-tenth of the year in the taillights, it would be a great time to take a few minutes a do a self-check of where your business is at. Are you on track towards meeting, or hopefully exceeding, your year-end goals? Are you attracting new clients? Do you feel like your website has become stagnant and outdated?

Ponder this question; is your website design optimized to meet mobile client demand? It is currently estimated that 4 out of every 5 Americans have a smartphone. With almost 80% of Americans carrying a smartphone every day, it is more likely that a potential clients’ interaction with your website will either first occur or entirely occur on a mobile or tablet device. Your website needs to be responsive, meaning it adjusts automatically to render properly on any size screen or device. Responsive website design is an approach used by web designers to configure a website to “respond to” or resize itself depending on the type of device being used to view it. This is essential for anyone with a digital presence. With the growth of smartphones and mobile devices, more people are using smaller screens to view websites.

Mobile client demand. Are you ready? Is your site ready? Take 5 minutes today to open up your site on your mobile device. Do you like what you see? If not, contact us to discuss options on how Edge360 Creative can help give you the edge in the growing mobile-first environment.

Want more tips and how-to articles to help take your business marketing to the next level? Please subscribe to get future editions of our newsletter, “The Edge.” Stuff you need to know, delivered once a month. No SPAM, no bull, unsubscribe at any time. Sign up at http://eepurl.com/gdjrIj.

 

Search Engine Optimization (SEO) has become an increasingly complicated and time-consuming process. If you don’t know where to begin, just thinking about SEO can be daunting.

SEO is not a big mysterious phenomenon. With a little planning, a little effort and consistent work, you can achieve measurable results. We’ve put together a quick checklist any small business owner can use to improve search engine placement.

  • Build content that is relative to your business and the consumers of your products or services.
  • Create/Update your Google My Business Page. Google My Business (GMB) is a free service offered by Google that lets you claim and update your business information at any time. GMB is different from Apple Maps Connect and review sites such as Yelp in that it allows you to upload photos and videos to enhance your listing. This gives you coverage in regular search, photos and videos for all search engines. Make sure your content, address, phone number, business hours and website link are all accurate.
  • Get coverage through local businesses, blogs, organizations and events. Choose places that fall in line with your brand. Local newspapers or media outlets may run stories on your business. Local bloggers with small followings in your area is another option. The idea is to get locals interested in your business and keep your name circulating online.
  • Catch customer attention by using compelling title tags and descriptions. Include your target keywords in your titles and bulleted lists.
  • Research Keywords and update your content. You should be analyzing how people find your site regularly. Knowing the keywords people use to find you gives you the ability to target your content for those search terms.
  • Fix technical issues on your website such as page load speed, broken links, duplicate content, site responsiveness and security.
  • Optimize your images. Every image on your site should be optimized to load quickly, named appropriately and include alt tags with keywords.
  • Use subheadings, such as H2 and H3 tags in your content. They break your content down into easily scanned blocks and give search engines structure for your site.
  • Check your competitor’s websites and make improvements. Find out what search terms they are ranking for, what content is getting attention and the quality of their website structure. Use this research to improve your content and structure.
  • Get reviews. Reviews were one of the leading local search ranking factors last year. You can improve your search engine performance and conversion rate by getting quality reviews and feedback from your customers.

Search Engine Optimization is a marathon, not a sprint. It takes time and consistency, but your effort will be rewarded with an increase in high-quality traffic to your website.

 

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The beginning of the year is a great time to perform a 10-minute audit of your website. And you can do it yourself! Here’s a checklist:

  1. Does it load quickly? Your website should load completely in under a few seconds.
  2. Can the spam. One of the most annoying things about managing a website is dealing with the constant bombardment of annoying comments and links to random websites. This is also a huge turn off for your visitors.
  3. Click your links. Yes, all of them. Make sure they work and that they point visitors where they are supposed to go.
  4. Proofread. Check grammar and spelling in all your content. Nothing screams “I don’t know what I’m doing” more than misspelled words and sentences that don’t make sense.
  5. Check images and videos. Make sure all the pages load properly and images/videos show in the right place.
  6. Give yourself a high-five. Congratulations! If you’ve made it this far, you’ve already outworked 90% of your competition.

Take a little time to do these few things and you will be on your way to rocking your website in 2019.

 

Want more tips and how-to articles to help take your business marketing to the next level? Please subscribe to get future editions of our newsletter, “The Edge.” Stuff you need to know, delivered once a month. No SPAM, no bull, unsubscribe at any time. Sign up at http://eepurl.com/gdjrIj.

If you run a small to medium-sized business, you probably aren’t really concerned with dominating global search results (yet). Instead, the local community you serve is probably the lifeblood of your business, and showing up at the top of local listings is important for bringing in new customers.

Search engine optimization can seem like an overwhelming task, but showing up for the right cities or state should be one of your top priorities for growing your business. Thankfully, there are a few easy things you can do to boost your local online visibility in Eastern North Carolina or anywhere in the country.

Small Business Tips for Better Local Search Engine Visibility

Potential customers have so many choices when looking for products and services. But it is possible to stand out in a sea of competition. Here are a few actionable tips you can implement today.

1. Research the Best Keywords

Writing blog posts, landing page content and social media posts are important to get more attention online. And that’s a great start. But adding targeted keywords for each product and service can make your efforts that much more effective.

For example, if you provide amazing, delicious coffee like one of our clients, you might post coffee specific content with keywords like “coffee in Kinston” or “coffee shop in Kinston.” Slipping in keywords with location will help Google and other search engines index your content more accurately.

Need help with researching keywords? Check out Google’s Keyword Planner Tool and this helpful post from HubSpot on how to find long-tail keywords to include in your content.

2. Keep Cranking out the Content

One of the most beneficial ways to boost your visibility in search engine results is to consistently create fresh content with targeted keywords. Blogging is an easy way to do this.

Providing helpful information to your readers and slipping in valuable keywords for search engines to index will help boost your results in local search. The more your post, the more often search engines index your site, and they more valuable they will consider your website to be.

A good tip is to setup a blogging schedule, complete with ideas and keywords you want to target.

Other ways to introduce fresh content with a local focus include:

  • Local case studies
  • Highlighting local customer success stories
  • Commenting on local news
  • Location-specific landing pages for product and service offers
  • New product and service pages

3. Perform On-Page Optimization of Important Pages

Optimize the most important pages on your business website to improve local search visibility by using the main keyword in important locations. These include:

  • Title
  • URL
  • Meta description
  • Introductory paragraphs
  • Headings

4. Create Specific Location Pages for Your Website

If you have more than one location, consider creating a unique page for each location. Each page should have different content, including different keywords based on your keyword research.

5. Consider the Responsiveness of Your Website

The majority of visitors to your website will be using a mobile device. How does your website look on a tablet or smartphone? Do visitors have to pinch and expand to view your content. If so, you are losing potential customers and hurting your search engine placement.

Search engines give priority to mobile-friendly websites because they are considered to be more helpful for users.

Final thoughts on Search Engine Optimization for Local Business

There’s no one and done solution or magic formula for getting great search engine placement. It is hard work that takes effort, planning and continuous fine-tuning. However, by employing a few of the easy steps we’ve covered here, you can see measurable results in your search engine position and a boost in quality traffic to your business website.

Need help optimizing your website for local search? Edge360 Creative specializes in providing local website optimization services.

 

Want more tips and how-to articles to help take your business marketing to the next level? Please subscribe to get future editions of our newsletter, “The Edge.” Stuff you need to know, delivered once a month. No SPAM, no bull, unsubscribe at any time. Sign up at http://eepurl.com/gdjrIj.

In today’s digital world, there’s an app for that – whatever “that” may be. Devices like smartphones and tablets are becoming the dashboards of our lives. Depositing a check? Snap a picture of it and tap the button on your bank’s app. Does your son or daughter at college need money? Transfer it electronically. Forgot to pick up milk? Hop online and order it. Fueled by smart technologies, mobile devices and 24/7 connectivity, the way consumers browse, shop and pay is increasingly digital.

For small to medium-size businesses (SMBs), that can present a challenge. This year alone, 280 million Americans are expected to go online every month, according to eMarketer research, and Pew research estimates that eight in ten Americans will make an online purchase. Yet, according to research by Visa, less than half of SMBs have an online presence. Similarly, for in-store shopping most consumers (78 percent) surveyed by Visa say that they prefer making payments digitally either with a card or their phone. Does your SMB accept digital payments both online and in-store?

As digital commerce continues to expand, SMBs that don’t jump onboard risk being left behind. In an effort to understand more about what consumers want from SMBs, Visa and a consortium of partners surveyed more than 400 SMBs and nearly 2,500 consumers.

The result is a guide on how SMBs can grow their businesses in an increasingly digital world: “Digital Transformations of SMBs: The Future of Commerce.” It offers actionable tips for technology and digital upgrades that SMBs can implement to help grow their businesses, including a “how to” on digital payments, marketing and advertising tactics, new service considerations and customer loyalty programs.

Some of the findings that came out of the survey might surprise you. Here are three key reasons why SMBs should go digital:

Consumers expect it, but you’re not offering it. While 90 percent of consumers say they want to support small businesses, there is more to the story. Consumers still expect convenience, and today, that means digital offerings. This creates a big problem for SMBs, whether they realize it or not. Visa’s survey found that only 15 percent of SMBs sales are conducted via digital channels, yet 61 percent of consumers surveyed plan to increase their online purchases in the next 5 years. That represents a significant gap between what consumers are planning and what SMBs are delivering.

It may help the bottom line. Moving, storing and securing cash, checks and money orders takes valuable time and is also subject to fees, losses and theft. Based on survey responses collected from SMBs, Visa estimates the surveyed SMBs’ average cost of processing digital transactions was 57 percent less than cash transactions. This, based on annual sales volume, number of cash versus digital transactions, and processing costs for digital and cash payments (inclusive of direct expenses and labor costs). Adding digital payments may help businesses increase sales: two-thirds of SMBs surveyed shared that they believe customers spend more when using cards versus cash.

Consumers want digital loyalty plans. Only one in five SMBs surveyed offer a loyalty program, but rewards can drive consumer preferences. Seventy-eight percent of consumers say they’re more likely to choose a business that has a loyalty program, and of those, most say that they check out the programs before trying a service, a restaurant or a store for the first time. Every SMB knows that differentiating themselves is a key to success; a loyalty program is an excellent way to stand out from competitors. Why do a digital loyalty program and not, say, a paper punch card? Because nearly all consumers surveyed – 90 percent – prefer digital.

If you want to find out more about how to go digital, download the “Digital Transformation of SMBs: The Future of Commerce” guide at www.visa.com/smbDigital. It’s free, and it’s filled with actionable tips to help you get started.

*References to consumer and small business preferences are based on findings from the survey Digital Transformation of SMBs: The Future of Commerce. Survey was commissioned by Visa and conducted by a third party research firm, Maru/Matchbox, during February and March 2018 and administered in English to U.S. 425 small and medium size businesses with storefront or at home business in food/dining, retail, services and grocery industries, and 2,458 consumers taking into account balanced income, age and regional representation.

 

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Managing your company’s online tools and strategies is crucial to your success both online and in-person. You need to focus on the right areas in order to boost your brand and your profits while eliminating added costs and risks. Knowing which parts of your online strategy to address can be difficult, especially for first-time businesses. It seems like all components should be looked at equally, but savvy entrepreneurs know where to focus. Here are the five areas you should put your efforts into:

CRM – Customer Relationship Management

Your sales team needs to be able to keep track of call notes. They also need to understand where in your sales process a certain lead is. That way, they can make the right calls, ask the right questions and keep all information organized. A great CRM software lets you do all of this. It also gives you analytics to see how your closing ratio is compared to your quota. Then, this information can be shared with management, customer service and anyone else that needs to view it. Being online with your CRM software also allows for easy access to all your sales team, no matter where they work. It’s an easy way to streamline your process and selling approach.

Marketing Automation

Doing everything manually in your marketing strategy is a surefire way to fail. You will spend too much time, pay too much and not be as efficient when your time is taken up with marketing updates. Automating your marketing with online tools is crucial, and they let you choose times for emails to be sent out, when social media updates are pushed, and makes organizing your information and efforts easier. This also lets you integrate your marketing elements into one central database.

Cloud Storage

Cloud storage is a model in which data is stored on remote servers on the Internet, or “in the cloud.” These storage is operated and managed by a cloud storage service provider. Cloud storage gives you scalability and access to your data anytime, anywhere with a low total cost of ownership.

 

Social Media Management

If you are not using social media right now, then you are missing out. However, it is not as simple as tweeting out a sale or posting the occasional infographic. You should have someone onboard to manage this process so your social media presence is relevant, entertaining and profitable. You can’t do this if social media is always an afterthought. You need a well planned strategy and someone on your team that engages your audience.

Security

In this day and age, security is of the utmost importance. If you don’t have the right protections and network monitoring tools in place, hackers could get inside your network and you would never know it. This can be a huge threat, not only to business operations, but customer information as well. Be sure you have your IT team look into firewalls, monitoring and script blocking so your networks and websites stay secure.

If you want to be successful in today’s digital world, you need to use the right online tools. U the tools above and focus on the areas that will bring you the greatest results in the smallest amount of time. Edge360 Creative offers personalized web design services to help you connect with your audience online. Get started today!

 

Want more tips and how-to articles to help take your business marketing to the next level? Please subscribe to get future editions of our newsletter, “The Edge.” Stuff you need to know, delivered once a month. No SPAM, no bull, unsubscribe at any time. Sign up at http://eepurl.com/gdjrIj.

In this digital age, your website is a key communication tool for your business and in most cases it should help drive sales. However, a poor design, slow experience or a website that doesn’t function properly can lead to visitors leaving before buying any products, or worse, browsing and selecting products to purchase only to find that the process is too complicated to complete. Here’s four signs that your website needs a redesign.

Your website is not meeting your commercial needs

The truth is that as a small business owner, your website exists to encourage your visitors to fulfill your call to action. This is ultimately the main measure of success, whether you’re attempting to sell a product or service, promote tickets for an event or get sign ups for your company newsletter. If people are visiting your website, taking a look around and then leaving before fulfilling your call to action then that is a missed opportunity for you. The key metric here is your conversion rate, which is:

Call to action completions / Total unique visitors = Conversion rate

Of course, every visitor isn’t going to be interested in your offering so your conversion rate will never be 100%. However, if your site’s conversion rate is low, perhaps it is time to rethink your approach or test another design.

Your website is slow or doesn’t load properly

Computers, laptops, tablets, smartphones… We now have so many devices that make light work of internet browsing wherever we are. It is important that your website is responsive, meaning that it renders correctly based on screen size, platform and orientation. It is a very jarring experience when site displays improperly on a mobile device. Another factor you should consider is load time. If your site takes more than a couple of seconds to load you have a higher chance of losing potential customers and taking a hit on your search engine placement. Turns out that both people and Google love fast sites. The longer people have to wait, the more likely they are to leave and visit a competitors website, so make sure you test your site regularly to ensure it provides a fast, pleasant experience.

Your web design looks outdated

It can be difficult, but your approach to website design should always be fluid and aspects of design that work well today are very quickly replaced by innovations tomorrow. If you don’t continuously tweak and improve your design to keep up with these innovations, then you may fall behind. However, it can be quite difficult to stay on top of the latest technology and trends if you’re not a tech savvy web designer. That’s one of the reasons that working with a professional digital agency is beneficial. When browsing your competitors websites, keep an eye out for new technology and design that works well, then analyze the benefits and decide if you should implement similar changes. In general, you should always be looking for ways to improve your site’s design, because this sends a signal to your visitors that you’re a dynamic business keeping up with latest trends, and it may also boost your site’s performance and search engine placement.

Visitors are struggling to navigate your website

When designing and developing a website, properly measuring a website’s ongoing performance is an important step to ensuring your marketing plans are giving you desired results. It can be very frustrating if you’ve spent a lot of time and energy optimizing your website for search, finally building a steady stream of traffic and then notice that your visitors leave after one look at the homepage. For small business owners, a website can be the best way to show the world your products and services, and you obviously want everyone to move around your site and view your offerings and complete your call to action. Your website’s bounce rate is a really simple metric for identifying how many pages each user is viewing. You can work this out with the following calculation:

Visits with only 1 pageview / Total visits = Bounce Rate

There’s numerous reasons why someone might leave after only loading the homepage. This metric, combined with other considerations, may help you identify if design is the reason your website isn’t converting. However, the deeper issue here could be with the overall design of your site. To identify if people are browsing multiple pages and still not completing your call to action, you should study the pages/session rate. Pages per session broadly gauges how compelling users find your content and the ease of access.

If your visitors are browsing multiple pages without fulfilling your call to action, this may indicate an issue. Perhaps the issue is with the product or price, but it could also be a navigation problem. If it isn’t clear to your customers how they can purchase the products or complete your call to action, they are more likely to leave the site and visit a competitor.

Redesigning your website can seem daunting. It takes time and skill to make sure the design fits your brand and that it provides a convenient experience for your visitors. However, your products and services deserve the best platform and a well-designed website can be a very effective tool.

 

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It is essential that your small business website clearly communicates your message and drives growth for your company. Whether your goal is to inform visitors about your brand, promote upcoming events or encourage them to make a purchase, your website should meet your visitor’s needs. By incorporating the features we’ve covered here, you can ensure that your website is effective at engaging your visitors and helping you grow your business.

Responsive websites

Recent studies show that more than 55% of website visitors are now using mobile devices. Of course, this means that 45% of website visitors are still using desktops. To be successful, you need to ensure that your website renders properly on all types of devices.  If your site is only optimized for desktop and it doesn’t load properly for a visitor on a tablet or phone, you can be sure that they’re not going to switch to their desktop. Instead, they will likely just visit a competitor’s website that does work well on a mobile device. If your website is responsive across all devices, customers will have faith that they can use it at any time, anywhere, however they access it. This will help encourage customer loyalty and make it easier to engage your visitors and present them with your call to action.

Branding is key to design

Your brand is how your customers recognize you and it differentiates you from your competitors. Effective branding also builds trust and increases customer loyalty. It is important ensure that your website reflects and remains consistent with your existing branding. If your brand is bright and colorful, but your website is simplistic and colorless then it will look completely out of place and your visitors will struggle to associate your site with your company. A great example of a company that does this right is Apple; we know what they stand for because their approach to simplistic product design. Their stores are also simple and easy to navigate. Visit their website and you’ll see that the design is inspired by those same values. Your brand is the very soul of your business and your websites design needs to remain true to what you’ve communicated before, otherwise it all becomes disjointed and difficult to follow.

Effective calls to action

Let’s not beat around the bush here. Every business has at least one action that they want their website visitors to take. Whether that’s buying your products, signing up for your newsletter or downloading a brochure, it’s essential that you make your call to action very clear. You can have the most intricately designed website with the best branding applied, but if visitors aren’t fulfilling your call to action then you’re not getting the desired reaction and your website becomes a burden instead of a tool to help you grow your business. Successful websites leave no doubt what they want visitors to do by placing calls to action in prominent places and using effective design to maximize convenience. Although this might seem pushy, well worded, friendly and persuasive copy will ensure that visitors are encouraged to complete your call to action. At the end of the day, the clearer and easier you make things for the visitors, the more likely they are to do what you want.

Creating a successful website can be difficult, especially for small business owners who often do not have the time or the resources. By ensuring your website has these three features, you’ll be maximizing it’s effectiveness and hopefully increasing the return on your investment. Remember that you get out what you put in, so if you don’t have the knowledge and time to work on your website then you should work with a professional to make sure your website is an effective tool for growth.

 

Want more tips and how-to articles to help take your business marketing to the next level? Please subscribe to get future editions of our newsletter, “The Edge.” Stuff you need to know, delivered once a month. No SPAM, no bull, unsubscribe at any time. Sign up at http://eepurl.com/gdjrIj.

So it’s 2018 and unless you’ve been living under a rock, you’ll be well aware that it’s possible to make a very comfortable living online. Let’s assume that you’ve optimized all of your content to rank well on Google and you’re getting a fair amount of organic traffic. You might be fooled into thinking you’ve made it big time. Unfortunately, unless these visitors are buying your products, subscribing to your courses or completing whatever your call to action may be, then the chances are your pockets might be feeling a little empty. Do you want to know the key to start turning your traffic into dollar signs? Here are three hacks that may seem obvious, but you probably aren’t using them to their full potential.

Make your website super easy to use

People love convenience. Your visitors don’t want to wait for your site to load, or waste time trying to work out how to use it. They’ve got far more important things to be doing. This is why basic web design is so important. Firstly, find a web hosting service that will ensure that your website loads quickly. This is important for Google too when they rank your website, as they want promote websites with a great user experience. A fast loading website helps you rank higher on Google and keeps your potential customers engaged. Win-win-win for everyone – first hurdle cleared.

Now that your visitors on the website, they should be able to quickly clearly identify the purpose of the site. For e-commerce sites, the pages should be displayed using a logical design so that the visitor can find the products they are looking for. Once they move around the site, make it clear what your call to action is! In this case, it is to purchase your goods. This is the deal maker when converting traffic. No matter how much a visitor loves your products, they will very quickly give up and go to a competitor if they can’t quickly find what they are looking for and move through the checkout process. To maximize the convenience, make every step of the process crystal clear for the user. This takes us on to the next tip.

Funnel visitors to the point of sale

If your focus is on sales, then show your customers where to buy the products. That could be as blatant as putting your most recognizable or best-selling products on the front page, or creating a sales page to increase volume on slow moving products. By designing the site around your call to action, you can ensure that customers are only two or three clicks away from buying your products. If they have to spend ages navigating and clicking, the experience becomes inconvenient and they have more time to lose interest. If you’re struggling to convert traffic into sales, then one potential issue is that you haven’t made it clear what you are trying to offer.

A picture says a thousand words

There’s no excuse for sub-par images in an age where smart phone cameras have razor sharp focus and more megapixels than you can shake a stick at. Go to any successful e-commerce website and you’ll find great photos showcasing the products they offer. You will also notice that there’s a great deal of detail in the way they’re shot. You’ve heard the phrase “a picture speaks a thousand words”, and your images are far more convincing than a whole page of sales copy will ever be. This isn’t to say that copy isn’t important, but it will all be undermined by an awful, pixelated image. The visitors can’t pick up and feel your products, so the images need to offer enough detail to let their imagination fill in the gaps. Essentially, this means high resolution photographs at different angles to pick up every detail of your product. Upload them to your website and have them available to view full screen so that your visitors can inspect them thoroughly. This could prove to be the difference between someone choosing your product or a competitors.

You may have put in a lot of effort to create a professional looking website, but it can still be difficult to convert traffic into sales. By following these tips, you can improve your website’s performance and add revenue to your bottom line. Visitors will find out what your website is about very efficiently and can then either visit another website or conveniently move through the funnel and purchase your products. Convenience is king!

 

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