Small Business Online

Managing your company’s online tools and strategies is crucial to your success both online and in-person. You need to focus on the right areas in order to boost your brand and your profits while eliminating added costs and risks. Knowing which parts of your online strategy to address can be difficult, especially for first-time businesses. It seems like all components should be looked at equally, but savvy entrepreneurs know where to focus. Here are the five areas you should put your efforts into:

CRM – Customer Relationship Management

Your sales team needs to be able to keep track of call notes. They also need to understand where in your sales process a certain lead is. That way, they can make the right calls, ask the right questions and keep all information organized. A great CRM software lets you do all of this. It also gives you analytics to see how your closing ratio is compared to your quota. Then, this information can be shared with management, customer service and anyone else that needs to view it. Being online with your CRM software also allows for easy access to all your sales team, no matter where they work. It’s an easy way to streamline your process and selling approach.

Marketing Automation

Doing everything manually in your marketing strategy is a surefire way to fail. You will spend too much time, pay too much and not be as efficient when your time is taken up with marketing updates. Automating your marketing with online tools is crucial, and they let you choose times for emails to be sent out, when social media updates are pushed, and makes organizing your information and efforts easier. This also lets you integrate your marketing elements into one central database.

Cloud Storage

Cloud storage is a model in which data is stored on remote servers on the Internet, or “in the cloud.” These storage is operated and managed by a cloud storage service provider. Cloud storage gives you scalability and access to your data anytime, anywhere with a low total cost of ownership.


Social Media Management

If you are not using social media right now, then you are missing out. However, it is not as simple as tweeting out a sale or posting the occasional infographic. You should have someone onboard to manage this process so your social media presence is relevant, entertaining and profitable. You can’t do this if social media is always an afterthought. You need a well planned strategy and someone on your team that engages your audience.


In this day and age, security is of the utmost importance. If you don’t have the right protections and network monitoring tools in place, hackers could get inside your network and you would never know it. This can be a huge threat, not only to business operations, but customer information as well. Be sure you have your IT team look into firewalls, monitoring and script blocking so your networks and websites stay secure.

If you want to be successful in today’s digital world, you need to use the right online tools. U the tools above and focus on the areas that will bring you the greatest results in the smallest amount of time. Edge360 Creative offers personalized web design services to help you connect with your audience online. Get started today!


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