Entries by edge360

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How to Improve Website Security

As a business owner, it’s important to keep your information and your customer’s information safe. After all, just one small incident could end up costing you valuable time and money. And with reports of large companies being hacked regularly, security is, or should be, on every business owners’ mind. Unfortunately, there are many ways a […]

5 Tips to Avoid Email Scams This Tax Season

Email phishing scams and attempts to steal your information are on the rise as the April 15 tax filing deadline nears, so how can you avoid falling victim to one of these schemes? Phishing attempts have become much more sophisticated in recent years, so it’s even more important to be vigilant in order to protect […]

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5 Website Content Writing Tips

Your website represents your company. If your writing is sloppy, bloated or confused, you’ll frustrate customers and lose sales, no matter how good your products or services are. On the other hand, great content can help you across the board, getting more shares, picking up backlinks and earning the trust of visitors. Good content is […]

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How-to: 5 Free Keyword Research Tools

Let’s face it, researching keywords as part of your effort to improve search ranking isn’t exactly at the top of your list of fun things to do. Just figuring out how to start can be a daunting task. Here are a few free tools that can help you in your search for great keywords: Google […]

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Just Add Salt Adding Spice to Local Closets

Becky Whittington never expected she would be utilizing the experience and skills she gained as a marketing and business teacher to run her own business. She served as a high school teacher for more than 18 years before moving into the role of Testing and Accountability Director for Lenoir County Public Schools. Today, Becky and her […]

Google Raising G Suite Prices By 20 Percent

Google’s productivity software, G Suite, will soon cost a little more. Google recently announced that prices for both G Suite Basic and G Suite Business will increase for the first time ever. G Suite Basic will go up from $5 per user per month to $6, and G Suite Business will increase from $10 to $12. […]

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Search Engine Optimization Checklist for Small Business

Search Engine Optimization (SEO) has become an increasingly complicated and time-consuming process. If you don’t know where to begin, just thinking about SEO can be daunting. SEO is not a big mysterious phenomenon. With a little planning, a little effort and consistent work, you can achieve measurable results. We’ve put together a quick checklist any […]

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Middle Grounds Coffeehouse Takes Shot in Goldsboro

Accountant and part-time stand-up comedian turned barista and successful entrepreneur Jessica Dawson decided to pursue her dream of opening a coffee shop on Herritage Street in downtown Kinston in September of 2015. Fast forward three years, the birth of her son Arlo and thousands of frappés later, and she will soon venture into new grounds […]

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How-to: 10-minute DIY Website Audit

The beginning of the year is a great time to perform a 10-minute audit of your website. And you can do it yourself! Here’s a checklist: Does it load quickly? Your website should load completely in under a few seconds. Can the spam. One of the most annoying things about managing a website is dealing with the […]